The colours... are all WRONG! This is possibly one of the worst logos i have ever seen, remeniscent of old tv programmes, and just generally bad design. Okay, so it's eyecatching... so what, it isn't eyecatching in a good way.
On the other hand, i suppose it would be reuseable as you can scale it down/up and mess around with it.
When i look at this logo, i see £400,000 absolutely wasted on nothing. You'd expect Wolff Olins (who did the old BT trumpeteer logo) to do something a bit more... substantial than this to be honest.
I do however think it is good that they kept the 5 rings, to get rid of that, would get rid of the very symbolic message of the Olympics itself.... they represent union, and togetherness of many countries. Right back to the Athenian/Spartan war.... they stopped fighting, just for the Olympics, then continued again... It's the one time every four years where countries can unite as one.
I fail to see how this new logo represents that spirit... it's just shoddy and tacky design, bearing in mind they were commissioned to do this last year, and this is all they can come up with?
Personally, i think they've lost their touch. But hey, that's just my view.]
Wolff Olins... the way of the future? I think not.
3 comments:
colours all over the place, arrggghhhh
You're so right!! That's hideous. Is that font Tekton? Did his receptionist design that? Please!
Oh i know - the logo is terrible. When I was living in london - I don't know one person who actually liked it.
x k
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